Thursday 22 November
Workshop: Content is King but Target is Prince
When: 14:00 - 17:30
PRESENTED BY EXPLODING BANDS
WORKSHOP IN ENGLISH
It’s true, “content is king”, but don’t forget targeting!
Advertising performances depend on content as much as how they depend on target.
Exploding Bands will share their targeting techniques and approach with practical demonstrations followed by teamwork excersises.
Requirements: A notebook (no tablet) for excercises.
THEORY (90’): Most common mistakes when defining a target // Our approach: concentric circles // The study of affinities // Practical demonstration.
EXCERCISES (120’): Teamwork // Reviews and Comments // Questions and answers Session
This ticket includes access to Workshop: Content is King but Target is Prince only.
Access to MUSICMEETING and MUSICFESTIVAL are NOT INCLUDED.