Milano Music Week
Shape your future.
22-23-24 November 2018
Tickets

Musicmeeting

Back to program

Thursday 22 November

Workshop: Content is King but Target is Prince

When: 14:00 - 17:30

Where:
casaBASE

Speakers:

PRESENTED BY EXPLODING BANDS

WORKSHOP IN ENGLISH

It’s true, “content is king”, but don’t forget targeting!
Advertising performances depend on content as much as how they depend on target.
Exploding Bands will share their targeting techniques and approach with practical demonstrations followed by teamwork excersises.

Requirements: A notebook (no tablet) for excercises.

THEORY (90’): Most common mistakes when defining a target // Our approach: concentric circles // The study of affinities // Practical demonstration.

EXCERCISES (120’): Teamwork // Reviews and Comments // Questions and answers Session
_______________________________________________

This ticket includes access to Workshop: Content is King but Target is Prince only.
Access to MUSICMEETING and MUSICFESTIVAL are NOT INCLUDED.

Price 50.00 €
Buy Tickets
Share: Facebook icon Pinterest icon Google+ icon LinkedIn icon