Day 2 – THURSDAY 23

The right place at the right time – the importance of context in music marketing

When: 15.00 - 15.45
presented by Landmrk & Think Louder)
The right place at the right time – the importance of context in music marketing
Tom Nield (HOST)Co-founder @ Landmrk (UK)
The right place at the right time – the importance of context in music marketing
Sam Hill Director of Marketing at BMG (UK)
unnamed
Sandor Von Mallasz COO Think Louder (CH/IT)

MEETING IN ENGLISH

The right place at the right time – the importance of context in music marketing
The panel will treat the meaning of choosing specific locations, as ideal contexts to engage fans in unique experiences, into a marketing perspective.
Geo-locations has been increasingly used by artists in order to turn their shows into suggestive and content-lead experiences.
Our team of music industry, marketing and technology experts will discuss this topic and provide an overview of the possible development of this field over the coming years.
The right place at the right time – the importance of context in music marketing
Il panel tratterà, attraverso la lente del marketing, del significato, dell’utilizzo e della scelta di location specifiche come contesti ideali che coinvolgano i fan in esperienze uniche.
Sempre più usate dagli artisti per trasformare i loro spettacoli in esperienze coinvolgenti e  significative sono le geo-location.
Il nostro team di esperti in materia di industria musicale, marketing e tecnologie discuteranno tale tema e proporranno una panoramica sul possibile sviluppo di questo settore nei prossimi anni.

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